Everyone wants their business or services to be acknowledged, right? Let’s face it, we love what we do and we all want to shout from the roof tops how great we are at what we do. So here you are with this great gift to share and not very many people know about it. Rats! Ok, so you decide to set up your very own, personalized PR plan, because no one can promote you, like you! Here goes…you create a rockin’ flyer, a “pretty” email to send to friends, set up a Facebook and Twitter account (after all everyone’s talking about this social media thing), attend a few mixers to pass out the flyer and business cards and wait for the calls to come. Well mcm iphone 7 case that was easy, right? Then you begin to hear the crickets. (I don’t like them either.) I’m not saying that these things don’t work and won’t bring you any attention; what I am saying is that these methods will create some local buzz and you’ll be “the best kept secret” in your field. If that’s what your goal is, great! Pat yourself on the back and keep printing flyers, mixing, posting and tweeting. And you can probably stop reading here, because you’ve got this thing in the bag. However, if you want more, read on…
Can you promote yourself and your services? Of course you can. But ask yourself two important questions: #1. Do you have the skills, connections and experience necessary to get the mcm iphone 6 case attention of the media, without looking like a self solicitor? #2. Are you able to do this without taking valuable time away from your business? If you are honest with yourself, the answer should be clear. If the answer is no, you should seek a consultant on the best way to get publicity without over saturating yourself and turning people (media included) off.
When searching for a consultant, be sure they know what they’re doing. You didn’t want to tarnish your reputation for free and you certainly don’t want to pay for the same result! It sounds like a no-brainer, but you’d be surprised. In your initial interview (which you can do by phone) discuss your publicity goals and ask if they can get you there. All consultants mcm replica will say, yes. Ask to speak with past clients. Most consultants should be comfortable with this. If they refer you to their website testimonial page, beware. And last, but not least, ask if their work is guaranteed. If it isn’t, move on. A good consultant will not have a problem guaranteeing their work.
Having a PR consultant create a plan for your business is a great investment. Be upfront and let them know your budget and they will let you know what to expect from them. It’s not as expensive as most people think. Well, unless you’re going to the big wigs, then you should expect to spend thousands. When most people think PR, they think BS and that’s not true in all cases. Remember building your reputation directly effects their reputation. Go for it. You’ll love it. Guaranteed!
Candace Hollis is the Principal of CH Communications, a public relations and communications consulting firm offering a full range of services including public relations planning and implementation, crisis communications, brand building, speech writing, community relations, and special event planning and execution.
Unlike larger firms CH Communicatinos applies a personalized, hands-on approach to communications strategy development and tactical program execution. This model has proven to deliver superior results and unmatched client service.
Working closely with clients, CH Communications creates customized confidential communications programs aligned with your business objectives.